Mix some paint with some wine, and you have a night out with friends.
That's the concept behind Paint and Sip, a new franchise category. It's a business that combines happy hour with an art class.
Houston-based Pinot's Palette is one of several franchises offering a two- or three-hour painting class, where guests can drink wine while an art instructor helps them each create the same painting on their own canvas.
"Paint and Sip is a fun night out," franchisee Emma Harvey told CNBC's "On the Money" in an interview. "You get to come learn a little bit of art, have a drink and have some fun." She and her husband, Chris, opened a Pinot's Palette location in November. Their studio is in a main street storefront in suburban Ridgewood, New Jersey.