Sam's Club takes a chance on drones this Christmas

Drones for the holidays

Sam's Club is planning to sell many more drones this holiday season, reports The Wall Street Journal.

The Wal-Mart subsidiary told the Journal that it will stock about a dozen models ranging in price from $100 to more than $4,000 in time for the holiday shopping season.

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Currently, the retailer sells a model for $1,169, which comes with a digital camera. Dawn vonBechmann, senior vice president of technology, entertainment and office products for Sam's Club, told the Journal that it was selling "like crazy."

The company did a survey and found that about half of drone purchases thus far have been for fun, the Journal reported. Sam's Club is betting that if it offers more variety for shoppers, the drones will really take off.

Read the full coverage at The Wall Street Journal.