Apple's streaming music service: What we know

Apple's long-awaited Worldwide Developers Conference kicks off Monday, and chief among the anticipated headlines from the annual event is news about the tech giant's yet-to-be-announced music streaming service.

According to a report from VentureBeat, Sony Music CEO Doug Morris said Sunday that Apple will announce the streaming service Monday during WWDC. Morris said it's a big moment for the streaming music business as Apple, the world's most valuable company, will heavily promote the new service.

Here's what we know about the new service so far:

• The service is expected to cost $10 a month, according toThe Wall Street Journal.
• Curated playlists from high-profile DJS and musicians, such as David Guetta, Pharrell Williams and Drake, are also expected to come with the service, according to The Guardian.
• Apple's goal is to sign up 100 million subscribers, according to The New York Times.
  
• The company is expected to promote the service with a lengthy trial period and a major advertising campaign, theJournal says.
  

VentureBeat also reported that Morris said he expects this to represent a kind of "tipping point" that would accelerate the shift to streaming music over downloads.