Mad Money

Why there's something bigger happening with Apple

Cramer: Own, don't trade Apple
Cramer: Own, don't trade Apple

Yes, it is true, Jim Cramer loves Apple so much that he now uses his mantra of "own Apple, don't trade it" as an ice breaker in conversation. Not because he is socially inept, but because it is just that important.

He told the winning jockey Victor Espinoza on the Triple Crown winner American Pharaoh to own it this weekend. He even passed the love of Apple on to Phillie Phanatic, the costumed mascot of the Phillies, right before he threw the first pitch at Citizens Bank stadium recently.

"I feel a powerful need to get people to stop trading certain stocks and just own them as long as the fundamentals of the underlying company continue to do well," the "Mad Money" host said. (Tweet This)

Monday was an important day for Apple, as it brought their Worldwide Developers Conference, where investors learned more about what Apple has up its sleeve. It featured more than 100 technical sessions, at least 1,000 Apple engineers and unveiled plans to launch a music streaming service on June 30.

Read MoreApple Music service to launch June 30 for $9.99/month

Apple CEO Tim Cook delivers the keynote address during Apple WWDC on June 8, 2015, in San Francisco.
Getty Images

Cramer considers Apple to be both a vessel and an ecosystem. It's a vessel that draws smart people who want to write programs. It is an ecosystem because Cramer enjoys linking Apple apps with his new phone; he loves that he can respond to inquiries on his watch without looking like a jerk by taking out his phone.

He compared the developer's conference to a flea market where smart people come together and write programs to make Apple's devices even more valuable than they already are. In his perspective, it is the possibilities of the programs that could be written in the future that make it so intriguing.

"I know the focus right now is on Apple and music. I'm not as enthused by that. In fact, I don't care at all," Cramer said. (Tweet This)

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Mostly, Cramer just wants to see the amazing ideas that people come up with and then ask his kids later on what the apps mean and why he needs them.

And that is precisely why Cramer chooses to break the ice with people by talking about owning Apple's stock. It is a way for him to communicate that he thinks there is something bigger going on here, and as long as it manages to keep the developers excited, then he will continue to get excited about Apple and its devices.

"That means own, don't trade, the biggest company on Earth, something that today's conference verifies in all of its glory," Cramer added.

Correction: This article has been updated to reflect Cramer's mantra to own Apple, not trade it.

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