Best way to bet on the future of 'Big Data'

Facebook Chairman and Chief Executive Mark Zuckerberg
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Facebook Chairman and Chief Executive Mark Zuckerberg

JPMorgan says big data is taking over. Last week, I helped moderate the Singularity University/CNBC Exponential Finance conference, where 600 attendees heard the latest in how artificial intelligence, big data analytics, robotics, and bitcoin and the blockchain were transforming financial services.

Today, JPMorgan released an analysis indicating just how important big data is becoming to corporate America.

A survey of 117 data scientists and business intelligence managers at large and mid-sized organizations revealed that data volumes are expected to jump 42 percent in one year.

So as that trend unfolds, here's the best way to play it.

What's driving the uptick in data collection? You can thank the mass adoption of mobile devices, cloud applications and a drop in storage costs.

That's what's causing big data analytics and mass-scale data platforms like Hadoop to come into the spotlight. Humans simply cannot handle the data flow anymore.

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The report concludes that "more data will be produced in the next two years than has been produced from the dawn of civilization through today."

The big winner among data specialists, according to the survey, is Tableau Software, which received the most mentions (31) out of 75 data vendors cited.

The company went public in 2013, priced at $31 and is currently trading at $115 and change. That's almost a 300 percent rally in about two years.

Tableau Software (DATA), 1 Yr.

Source: FactSet

What's even more amazing is how much they're expected to earn this year: $0.40, according to Factset.

A price of $115 with earnings of $0.40 puts the P/E ratio at 290. Yikes! It's not much better for 2016: $0.64, which would put it at a multiple of 180.

Microsoft and SAP tied for second and third place, but only received 13 mentions.

Also acknowledged: Hadoop platform provider Hortonworks, and Qlik, and privately held Alteryx.

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  • Bob Pisani

    A CNBC reporter since 1990, Bob Pisani covers Wall Street from the floor of the New York Stock Exchange.

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