TORONTO, June 9, 2015 (GLOBE NEWSWIRE) -- Spin Master Ltd., a global leader in children's entertainment, and DreamWorks Animation have entered into an exclusive licensing relationship in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise Noddy. Alongside the all-new television series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games and more, are slated to hit shelves in fall 2016.
"Our portfolio of licensed properties has grown immensely in recent years and we are thrilled to be welcoming a true legacy franchise like Noddy to the Spin Master family," says Adam Beder, executive vice president of global licensing for Spin Master. "Noddy already has deep heritage throughout Europe and we know he will continue to captivate children around the world. It goes without saying that we can't wait to introduce a new generation to the adventure and wonder that Noddy can bring to play time."
Created by renowned children's author Enid Blyton in 1949, Noddy has followed a little boy and his friends on a series of adventures around the colorful world of Toyland. In the upcoming series, Noddy has a refreshed look and a newly established role as Toyland Detective, in which he'll show children how to investigate their world and make their own discoveries as he looks for clues to mysteries in each episode. Noddy will take audiences on adventures through new lands like the fantastical Fable Fields and the delightful Animal Acres, introducing new characters and locations along the way.
"Spin Master is the perfect partner for our reintroduction of Noddy," says Jonathan Baker, head of international consumer products for DreamWorks Animation. "Noddy has a rich legacy around the world, and we know a whole new generation of children will be excited to join the new Noddy on his many adventures onscreen and off."
Commissioned by France Television, Noddy, Toyland Detective is produced by Gaumont Animation in association with DreamWorks Animation Television and slated to premiere on France 5 in spring 2016. Gaumont Animation will distribute the series in France and French-speaking Europe. DreamWorks Animation owns Noddy and retains additional global distribution rights and manages licensing and merchandising for the property.
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Vice President, Global Marketing Communications
Spin Master Ltd.
About Spin Master Ltd.
A multi-category children's entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global leader within the toy industry. Spin Master is best known for award winning, innovative brands including action phenomena Bakugan Battle Brawlers™, Air Hogs®, Spin Master Games™ and the 2015 Toy of the Year, Zoomer™ Dino. In 2013 Spin Master acquired the international Meccano™ brand and has re-launched the brand with the iconic Meccanoid G15 KS™, introducing robotics and embracing the global Science, Technology, Engineering and Math (STEM) movement. In 2015 the company expanded its reach within children's media and entertainment, launching SpindoTV, a YouTube channel dedicated to broadcasting Spin Master Entertainment's original television and media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Canada, United States, France, Italy, United Kingdom, Bratislava, Germany, Holland, Mexico, China, Hong Kong and Japan. Spin Master products are available through its eCommerce website: shop.spinmaster.com
About DreamWorks Animation
DreamWorks Animation (Nasdaq: DWA) creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranked #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 31 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.
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Source:Spin Master Ltd.