SYDNEY, Australia, June 9, 2015 (GLOBE NEWSWIRE) -- comScore, Inc. and TubeMogul today announced a partnership in Australia and New Zealand that delivers brand advertisers another independent, DSP-integrated audience verification solution.
The partnership means that marketers executing digital video campaigns across Australia and New Zealand can now measure audience reach via comScore validated Campaign Essentials™ (vCE®) directly within TubeMogul's programmatic platform.
"We have worked hard to deliver on the needs of brand advertisers across the region and we believe our partnership with comScore will propel the growth of programmatic video by providing an additional layer of transparency and verification," said Sam Smith, TubeMogul Australia and New Zealand Managing Director.
The comScore vCE solution provides unduplicated impression-level delivery metrics by reporting the percentage of validated impressions that reached the advertiser's target demographic and geographic audience.
"We are delighted to bring comScore vCE to the programmatic video advertising markets of Australia and New Zealand, and we believe our partnership with TubeMogul will help brands have access to the right metrics, and ensure their video ads are being delivered accurately and efficiently," said Joe Nguyen, Senior Vice President, Asia Pacific at comScore.
Smith said there was an increasing trend by marketers in Australia and New Zealand to demand greater visibility into how digital ad budgets are spent. The partnership with comScore was a crucial development because it gives advertisers additional, independent reporting to benchmark their programmatic buying against validated audiences, he said.
"Our objective is to offer more choice and control to our agency partners and brand clients," Smith said. "The programmatic platforms that win in this market must provide independent third-party measurement tools as brands want to know if they are buying the audiences they are promised."
Founded in 1999 and headquartered in Reston, Virginia, USA, comScore, Inc. (Nasdaq:SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
TubeMogul (Nasdaq:TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.