Pelican Grand Beach Resort Announces Opening of PURE Spa and Appoints George Powell-Lopez as Spa Director

FORT LAUDERDALE, Fla., June 10, 2015 (GLOBE NEWSWIRE) -- As one of the only true beachfront, boutique hotels in Fort Lauderdale, Swedish-owned Pelican Grand Beach Resort, part of the Noble House Hotels & Resorts collection, announces the opening of PURE Spa, the resort's first on-property spa. Located on the 11th floor rooftop with breath-taking views of the Atlantic Ocean, this intimate luxury spa brings the exotic Scandinavian feeling of well being to South Florida.

"We're thrilled about the opening of PURE Spa, the only spa in the United States to carry Maria Åkerberg's full line of 100 percent organic, pharmaceutical grade skin care. It brings unique offerings and global cross-cultural experiences to Pelican Grand," said Bob Keesler, General Manager of Pelican Grand Beach Resort. "With the resort's recent multi-million dollar enhancement project, PURE Spa is an important cornerstone, adding a new element of luxury lifestyle that aligns impeccably with Pelican Grand's fresh environment of casual elegance, allowing our guests to further enjoy the same revitalization and relaxation that the resort has become known for."

Set amongst the resort's 500 feet of white sandy beach and sparkling blue waters of the Atlantic Ocean, the green and environmentally friendly PURE Spa offers the ideal rooftop retreat from an elite suite featuring three-indoor treatment rooms and two-outdoor spa cabanas. The nearly 3,000 sq. ft. spa also offers a relaxation room with hanging chairs, two oceanfront manicure/pedicure stations and locker rooms, in addition to an outdoor shower -- all touting unobstructed oceanfront views. Whitewashed wooden floors, green accented walls with wooded boxed décor and floor-to-ceiling glass windows throughout complete the well-appointed Swedish style.

With a mantra as wholesome as "You Are Beautiful," PURE Spa offers an assortment of signature treatments including PURE You, where no two treatments are alike as the therapist and guest work together to personalize the service performed – whether it be a massage, body scrub or facial. The spa also offers roof-top yoga along with a delectable variety of massage therapy, facials and skin care essentials, body treatments, nail care, waxing and make-up services including the Royal Bathing Ritual – incorporating a unique MicroSilk® technology that cleanses, exfoliates and moisturizes the skin with an oxygen-rich blanket of micro bubbles upon submersion – Maria's Mystical Dark Chocolate Indulgence, Papaya Body Dream, Vitamin C Boosting Facial and Slow Beauty Signature Pedicure. Hand-picked partners and products in use include those by Maria Åkerberg, Babor, Coola, SpaRitual, Tara Spa Products, SoyDelicious, plus luxury linen by the Madison Collection.

To create a PURE good feeling, all departments at Pelican Grand co-operate to touch and tantalize each of the senses. Executive Chef Michael Bloise created a unique food menu taking into consideration a wholesome lifestyle, while Sommelier Ricardo Gasparri designed exclusive cocktails with healthy elements involved, including the PURELY Divine signature cocktail, a powerhouse of raspberry, blueberry, blackberry and acai juice.

In addition to the opening of PURE Spa, Pelican Grand is proud to announce George Powell-Lopez as the Director of Spa Services. A veteran in the field, George has committed himself to his passion of the spa industry for more than 18 years, bringing extensive experience in development, design and construction along with creative concepts for a variety of internationally acclaimed spas and salons around the world, having served as Chief Operating Officer for Blue MedSpa in Atlanta and General Manager for the Flagship Elizabeth Arden Red Door Spa in New York, as well as Director of Operation Services for Canyon Ranch Spa Club in Las Vegas. In all, George has participated in more than 30 spa openings or reorganizations, not only in North America but also in exotic places such as Moscow, Toronto, Mexico, Canada, U.S. Virgin Islands and Puerto Rico, but most recently George worked on the opening of the The Red Door; a new concept design for Red Door Spas located in the heart of Union Square in Manhattan.

For more information on Pelican Grand Beach Resort, call 954-568-9431 or visit To engage with the resort socially, visit or


Source:Pelican Grand Beach Resort