The incredible Netflix rally continues.
Partially on anticipation that a stock split is ahead, Netflix shares hit yet another record high on Wednesday, and have nearly doubled in 2015.
And traders see little reason for the hot stock to slow down.
"There's a lot of momentum behind it, it's up 100 percent year to date, but this is a story that's got some real growth opportunity," said David Seaburg, head of equity sales trading at Cowen. International expansion presents "a massive, massive opportunity for them. You could paint a picture here … that this is a $1,400 stock in five years."
Taking a technical look at the stock, Ari Wald of Oppenheimer agrees that "the charts look good, and the stock goes up."
"I think the trend continues, so the technicals are still fine here," Wald said Wednesday on CNBC's "Power Lunch." "The stock is breaking higher, it's been up with good volume, there's conviction behind this move."
"If you're in it, stick with this stock," Wald added.
Or, as Seaburg put it a bit more vociferously: "Close your eyes and buy this stock."
Of course, the big concern is the stock's sky-high valuation.
In a Wednesday "Fast Money" interview, Wedbush Securities analyst Michael Pachter warned that once the company starts to make real money, it will attract serious competitors like Amazon, meaning that the bullish case for the stock is far overstated.