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Tech Data Launches Reseller Marketing Portal

CLEARWATER, Fla., June 11, 2015 (GLOBE NEWSWIRE) -- Tech Data Corporation (Nasdaq:TECD) announced the launch of a new marketing portal offering resellers no-cost access to customizable, automated marketing campaigns available through TDAgency, Tech Data's full-cycle in-house marketing services agency. Offered as part of resellerCONNECT, TDAgency's reseller marketing program, the portal arms solution providers with an easy-to-use solution for implementing marketing initiatives and expanding their businesses.

"TDAgency is dedicated to the success of our channel partners, and now solution providers can use the new marketing portal—at no cost for the next six months—to gain access to quality tools designed to help them implement new programs to reach a broad network of end users," said Pablo Zurzolo, vice president, TDAgency at Tech Data. "These tools also benefit our vendor partners. They can host content within the portal to generate leads and reach more solution providers looking for specific product offerings and technologies."

Through the reseller marketing portal, Tech Data solution providers access pre-made, effective content that they can customize and distribute to their customers. The portal also provides valuable insights through data analysis and lead scoring, including identification of key partners and most profitable markets. Other capabilities include customer relationship management (CRM) integration, campaign results analysis, and customized social media feeds.

The reseller marketing portal is another addition to the benefits offered through resellerCONNECT, the company's reseller marketing program powered by TDAgency. resellerCONNECT is focused on the marketing needs of small- and medium-sized business (SMB) solution providers, applying Tech Data's focused expertise in marketing and lead generation to solution providers.

To learn more about the resellerCONNECT marketing portal, visit www.techdata.com/tdagency or contact TDAgency at (800) 237-8937, ext. 89302, or tdagency@techdata.com.

About Tech Data

Tech Data Corporation is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 115,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $27.7 billion in net sales for the fiscal year ended January 31, 2015. It is ranked No. 107 on the Fortune 500® and one of Fortune's "World's Most Admired Companies." To learn more, visit www.techdata.com, or follow us on Facebook and Twitter.

CONTACT: Amanda Lee Public Relations Manager (727) 538-5803 amanda.lee@techdata.com

Source:Tech Data Corporation