While most of Singapore was still sleeping, over 300 "conscious clubbers" were rocking the dance floor in a sober rave that kicked off at the break of dawn on Friday at popular nightspot Kyo.
Conscious clubbing - a growing global trend – promotes healthy partying, trading late nights for early mornings, alcohol for fruit juices and heels for flats.
"It's about finding a medium between going all out and writing yourself off the next day, and staying in and not going out at all," Caitlin Hudson, fun facilitator at the event's organizer, Morning Gloryville, told CNBC.
"It's also about starting the day for yourself. Everyone in this room hasn't gotten up to go to work and run errands. They've gotten up to treat themselves. Everyone is happy, alive and in a good mood," she added.