"Urban beaches have proven to be a popular concept around the world, transforming urban landscapes in major cities such as Paris, Berlin, Prague, Brussels, and Toronto – and now Singapore," said Karen McGregor, senior vice president of group strategic marketing and communications at DBS – the sponsor of the pop-up beach.
The pop-up beach movement began in Paris more than a decade ago. Since 2002, the city has created a two-mile stretch of urban beach along the river Seine each summer, known as the "Paris Plages."
Singapore's pop-up beach is part the DBS Marina Regatta, which was set up to bring more spectators down to the bay to watch the 28th Southeast Asian (SEA) Games races. The bank is a corporate sponsor of the regional sporting event.
The cost of assembling the sandy sanctuary and swimming pool amounted to roughly $50,000 and a total of 100 man hours, the bank said. An additional 100-200 hours are required for removing the installation.
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While this is the Singapore's first pop-up beach, the city is no stranger to man-made beaches.
Sentosa, the popular holiday island connected to Singapore by a short causeway, features three beaches, which were artificially created using sand brought from neighboring countries.
DBS' pop-up beach, which runs just for two days, could become a more regular installation if it is well received, the bank said.