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Consumer stocks outperform but still have appeal

Shoppers at a Target store in Mentor, Ohio.
Daniel Acker | Bloomberg | Getty Images

The middle class is back, and some analysts say it's time to dip into the retail stocks that could benefit the most.

May's robust retail sales was an affirmation of an improving consumer, and with the job market strong, the trend is expected to continue.

"As people start to step up in quality from the dollar store and Wal-Mart," there's potential for Target and Macy's, said TD Ameritrade's chief strategist, JJ Kinahan.