Retail traders have a new favorite cult stock

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Retail traders can be a fickle bunch. After falling in love with trading Alibaba and Twitter, they've quickly tossed them aside this year.

Apple is one of the few stocks receiving endless love from the small investor.

They've got a new fling this month and that is either a very good thing as they continue to buy more shares, or a sign of trouble ahead as one misstep causes them to play runaway bride.