— This is the script of CNBC's news report for China's CCTV on June 15, Monday.
Welcome to CNBC Business Daily, I'm Qian Chen.
(TOUCH A - Muriel Siebert)
Before Muriel Sieber entered the New York Stock Exchange as the first woman to own a seat, Wall Street had been knowned as "Men's Territory".
What has passed is past. Today, it's nothing new that more and more female traders and investors are playing big roles in the finance industry.
However, do men and women tend to manage and invest their money differently?
A new report from online investment service SigFig sheds some light on exactly how differently that is, after comparing the 2014 risks, returns, and preferences of over 750,000 retail investors who use the service.
(TOUCH B - MALE)
According to the data, Men showed an outsized preference for automaker Tesla Motors and beverage giant Coca-Cola, in particular, and favor a handful of tech companies.
(TOUCH C - FEMALE)
Women were especially more likely to invest in communications company Frontier and bank JP Morgan, and count a number of pharmaceutical companies among their preferred investments.
The makeup of a company's shareholders can change over time, moving to a different demographic profile. These gender-bending stocks can see an increase-or decrease-in male ownership for their stocks, reflecting a shifting of the investor base.
"Over time, stocks can become more popular with women or with men," said Stella Huh, a data scientist at SigFig. "For example, Netflix has become more popular with women in the past three years, among our users." The movie-streaming company has become nearly 40 percent more female owned in the past three years.
Huh noted one reason for this type of shift: "It may be because Netflix has become less of a tech company and more of a mainstream service for watching movies and TV shows."
Data also show that women investors beat men by 12%, in terms of net returns. In 2014, women's median net return is 4.7%, while men's is 4.1%.
Data scientists say two major reasons might explain this difference - men are more "overconfident", and tend to have a higher portfolio turnover than women.
Men trade much more than women, executing 33% more trades, on average, in the last year. If measuring by portfolio turnover, men have 50% higher portfolio turnover than women. Sigfid says that trading more is associated with inferior performance.
CNBC's Qian Chen, reporting from Singapore.
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