IRVINE, Calif., June 15, 2015 (GLOBE NEWSWIRE) -- Autobytel Inc. (Nasdaq:ABTL), a leading provider of online automotive services connecting consumers with dealers, has launched the new Car.com website with enhanced and easy-to-use car research filters to help consumers quickly identify vehicles that match the key features they desire.
Autobytel says the new data-driven Car.com was built with consumers in mind, with mobile-friendly features that are optimized across all devices and an intuitive interface that ultimately simplifies the car shopping and buying process.
The launch of the new Car.com website comes on the heels of Autobytel's recent announcement that it acquired Dealix Corporation and Autotegrity, Inc. (formerly wholly owned subsidiaries of CDK Global LLC). Dealix provides new and used car leads to dealerships, dealer groups, and automotive manufacturers, and consistently ranks as a top auto sales lead provider in the industry.
"The new Car.com website launch further demonstrates our ability to innovate in the digital automotive space," said Jeff Coats, president and CEO of Autobytel Inc. "Hundreds of hours of planning and development went into the Car.com redesign, with a singular focus on simplifying the automotive decision process for consumers. A simplified process means a better overall experience and, ultimately, happier customers to deliver to our industry partners."
Coats says that the enhanced Car.com also features a revamped used car browsing interface, which helps Autobytel achieve its goal of reaching more pre-owned car buyers in the future.
"The used car market is very large and growing," said Coats. "Right now, used cars represent 9% of our current revenue, so there is plenty of upside opportunity for us."
In addition to the new technology platform, Car.com is powered by a new approach to profiling vehicles with the consumer in mind. Consumers search out cars and trucks that meet their needs and fit their lifestyle. Car.com provides car buyers with the ability to find the right vehicle based on the features that mean most to them. What's more, the unique information available at Car.com complements the rich editorial content provided by Autobytel.com, including new car videos, car ratings, buying guides, car buying tips and advice, comparison tools, vehicle configurators, top ten lists, and more.
John Skocilic, senior vice president of technology for Autobytel Inc., commented: "The new Car.com was built from the ground up and designed to make the car shopping process easy and straightforward. In addition to providing car buyers with mobile-friendly tools that help them drill down to the perfect new vehicle, Car.com also offers consumers a clean and easy-to-navigate used car browsing interface."
The new Car.com also showcases listings from AutoWeb, which enables Autobytel's industry clients to grow their advertising business and ultimately sell more cars by reaching consumers at critical phases during the car shopping process.
About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States and offers consumers robust and original online automotive content to help them make informed car-buying decisions. The company pioneered the automotive internet in 1995 with its flagship website http://www.autobytel.com/ and has since helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.
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