Photo Release -- IgnitionOne to Host Webinar Detailing the Use of Data for Better Marketing Performance

NEW YORK, June 15, 2015 (GLOBE NEWSWIRE) -- On Wednesday, June 17, 2015, IgnitionOne will host an exclusive webinar that explains how marketers can derive stronger insights that deliver better outcomes based on details often collected by customer data management platforms (DMPs). While most companies have access to "big data" internally, this webinar will share how brands can turn that massive data into usable information to create opportunities to better serve and sell to customers.

Harnessing the Power of Data You Own. Wednesday, June 17th at 11:00 a.m. ET.

A photo accompanying this release is available at

The webinar, "Harnessing the Power of Data You Own," features Luis Caballero, Chief Data Scientist at IgnitionOne and 15-year veteran of the technology industry. Caballero will provide participants with clear direction and insights on how to get quick wins with the data they own to create better customer experiences and uncover key trends.

Participants will:

  • Learn what data points are most important for stronger results
  • See case-study examples of recent DMP success
  • Get fresh ideas for faster results
  • And more!

"Harnessing the Power of Data You Own" takes place Wednesday, June 17 at 11 a.m. ET. Registration ensures access to the recorded playback.

Register here:

About IgnitionOne

IgnitionOne is a global marketing cloud leader. The company's Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.

IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

For more information, please visit, follow the company on Twitter @ignitionone or visit the blog at

The photo is also available via AP PhotoExpress.

CONTACT: Joe LaSala IgnitionOne 646.360.5903

Source: IgnitionOne