MENLO PARK, Calif., June 17, 2015 (GLOBE NEWSWIRE) -- Anovia Payments, Inc. and Yiftee, Inc. announced today the release of the Yiftee No Hassle Gift Card for merchants. Anovia is now offering merchants unprecedented access to the $134B gift card market, simply by adding a gift card link to their website. Anovia Payments provides a quick sign-up here that most merchants can complete in less than 15 minutes to be gift card-enabled.

Any merchant that accepts MasterCard® can subscribe to the service, allowing their customers to purchase gift cards from mobile devices or online, and email or text them with a thoughtful message. Recipients get them instantly and redeem them in store using a virtual gift voucher, powered by MasterCard. The transaction is immediately verified, ensuring security and authenticity. No accounting is required by the merchant to track sales or card balances; all of this is done by Yiftee.

Anovia Payments is offering the Yiftee No Hassle Gift Card solution directly to merchants and through their referral and independent sales partners throughout the US. "Commerce is going online and mobile and we want our merchants to be able to meet their customers in new ways," said Andy Meadows, Executive Vice President for Sales and Strategy at Anovia, "Anovia prides itself on providing innovative ways for merchants to engage their customers and expand their business." Merchants can go http://yiftee.com/anovia to to sign up.

Merchant pricing for Yiftee No Hassle Gift Cards is a flat monthly subscription rate of $20/month per store, giving merchants the ability to sell an unlimited number of gift cards at full margin as well as using them for marketing promotions to bring customers back in their stores. The merchant also gets access to the Yiftee merchant portal for managing their account, promoting special items and sending gifts to their customers.

About Anovia Payments, LLC

Anovia Payments (anoviapayments.com) is a Dallas, Texas, based single-source provider of payment services, whose goal is to provide clients with simple to use, affordable payment solutions across their state-of-the-art platform. Utilizing over 75 years of combined industry experience, Anovia's leadership team is dedicated to making payments easy for merchants and partners alike.

About YifteeTM, Local Gifts, On-the-Go

Yiftee (yiftee.com) is an award winning mobile and online application that lets consumers and corporations send thoughtful, unexpected gifts via email, text and Facebook®. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For merchants, Yiftee is a hassle-free gift card solution with no special technology, no revenue-share, no discounting, no accounting and no escheatment. Merchants gain additonal sales, foot traffic, an eGifting capability like big retailers.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=33837

CONTACT: Yiftee Simona Hodek Martin 650-564-4438 Simona@yiftee.com Anovia Andy Meadows 855-426-6842 AndyM@AnoviaPayments.com

Source: Yiftee