First men started wearing pink shirts.
Now they're drinking pink wine. (Tweet This)
Rosé wine sales are growing at least 10 times faster than the growth of overall table wine sales, according to Nielsen research quoted in a Details Magazine story called "Make Way for Brosé: Why More Men Are Drinking Pink."
"U.S. retail sales of premium imported rosé wines (those priced at or above $12 a bottle) grew by 41 percent on volume and 53 percent on value in 2014," Nielsen reported in January. "This is compared to growth rates of 1.0 percent on volume and 3.3 percent on value for the total table-wine market."
"I think it's great," said Will Templin, the wine manager for Total Wine & More in Northridge, California. "It's everything I'm looking for in a wine—it's cool, it's refreshing. But it's complex, it has a lot of flavor, a lot of depth of acidity."