Even the hair care market is being attacked by technology.
Mayvenn, a start-up that 's enabling neighborhood hair salons to create online storefronts, said Friday it has raised $10 million in venture funding, led by Andreessen Horowitz.
Founded by Diishan Imira, who spent much of his career importing goods and selling them in the U.S., Mayvenn is initially focused on hair extensions, a niche but surprisingly large market. The company started with African-American salons and has expanded to include anyone in the industry.
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The concept is simple. Mayvenn buys products wholesale from Asian countries and stores them at the company's warehouse in Oakland, California. Any stylist that signs up with Mayvenn can sell the products on its website.
Purchases get routed directly to Mayvenn, which ships products out that day and gets them to customers in two to three days. Mayvenn pays a commission of about 20 percent to the stylist and counts the rest as profit.