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Patrick Cudahy(R) Announces Summerfest Partnership

CUDAHY, Wis., June 22, 2015 (GLOBE NEWSWIRE) -- Patrick Cudahy® has the perfect cure for the summertime blues. The Wisconsin-based brand announced that it is partnering with Summerfest as the "Official Bacon" of the world's largest music festival. The partnership also includes a Country Music Concert Series, a free-admission promotion, and a bacon eating contest during the 11 day festival.



From June 24-28 and June 30-July 5, 2015, Patrick Cudahy and Summerfest are bringing Milwaukee, Wis. an action-packed schedule of music. Wherever you find great country music at Summerfest, FM106.1 and Patrick Cudahy will be there! The FM106.1 Country Music Series at Summerfest Presented by Patrick Cudahy is proud to welcome the following artists: Florida Georgia Line, Keith Urban, Zac Brown Band, Carrie Underwood, Sheryl Crow, Thomas Rhett, Frankie Ballard, Dan + Shay, Billy Currington, Chase Rise, Martina McBride, Kip Moore, Phil Vassar, Kristian Bush of Sugarland, Kellie Pickler, Blackberry Smoke, Brett Eldredge and many more!

On Friday, July 3, Summerfest will celebrate Patrick Cudahy Day. From 12pm – 3pm, the first 1,500 attendees on Patrick Cudahy Day will receive free weekday admission by showing an original grocery store receipt of one pound of Patrick Cudahy Sweet Apple-Wood Smoked Bacon. Additionally, Patrick Cudahy bacon hats will be given out to the first 5,000 attendees starting at 5:00 p.m. on July 3.

Also on July 3, Patrick Cudahy will crown the fastest bacon eater in the Midwest. The contest will take place on the Uline Warehouse Stage at approximately 5:45 and will feature concert-goers vying to eat one pound of bacon in the fastest time possible.

"We're very excited to announce our partnership with Summerfest," said Mitch Cooper, Marketing Manager, Patrick Cudahy. "Summerfest is one of the Nation's most time-honored traditions and we're proud to be a part of it. We look forward to sharing in all of the concerts, fun and excitement with Midwest bacon lovers."

Throughout the 11 days, everyone at the festival will have the opportunity to capture their Summerfest memories at the famous Patrick Cudahy Say Hey Photo Booth, located where you find great country music at the festival.

Patrick Cudahy is a brand of Smithfield Foods.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, John Morrell®, Gwaltney®, Nathan's Famous®, Kretschmar®, Margherita®, Curly's®, Carando® and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.

About Patrick Cudahy

For 125 years, families throughout the Midwest have known the name Patrick Cudahy as one they can count on for quality, value and for the unmistakable flavor of Sweet Apple-Wood. Our product line includes fully cooked and traditional bacon, bacon pieces and toppings, dry sausage, pepperoni, ham, deli and sliced meats.

CONTACT: Brookes Versaggi Breaking Limits for Patrick Cudahy 2137 South Boulevard, Suite 200 Charlotte, N.C. 28205 Direct: 704-766-9062 Mobile: 910-315-3488

Source:Smithfield Foods, Inc.