PLEASANTON, Calif., June 22, 2015 (GLOBE NEWSWIRE) -- Steelwedge today announced that Terrie O’Hanlon has joined the company as Chief Marketing Officer. The company, led by technology industry veteran and CEO Pervinder Johar, delivers cloud collaborative planning solutions that help leaders at top brands in highly competitive markets analyze demand, supply, revenue, market dynamics, and other elements to make more confident and strategic decisions.
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With more than 25 years of experience marketing software, hardware and services to businesses and consumers, O’Hanlon will oversee Steelwedge’s global marketing and brand strategy and investments. Johar, whose career includes leading supply chain strategy for HP, also worked with O’Hanlon at supply chain market leader Manhattan Associates (Nasdaq:MANH), where as senior vice president and chief marketing officer she helped to transform that company’s brand and establish a premium market leadership position.
“I have witnessed first-hand Terrie’s ability to build brand equity and opportunity pipelines that support aggressive revenue growth,” Johar said. “As a member of my executive team, Terrie leads brand positioning, solution marketing, reputation management, communications, market development and demand generation, all of which are instrumental in helping us to achieve our goals. She will drive innovation in our marketing to match the innovation we’ve built into our solutions and into the services we deliver to our customers,” Johar added.
O’Hanlon joined Steelwedge from venture-backed Brightree, a provider of cloud-based clinical and business management solutions for the post-acute care market, where she served as Chief Marketing Officer. Her background also includes serving as executive vice president, marketing, of financial electronic commerce pioneer CheckFree, where she helped build the company’s base of consumers, banks and billers, expanding market share and financial performance prior to the Company’s eventual multibillion acquisition by Fiserv. O’Hanlon’s career also includes executive marketing positions with WebMD Practice Services, Dun and Bradstreet Software and Per-Se Technologies, as well as consulting for a variety of leading technology companies through marketing agency roles.
“Steelwedge is redefining planning for today’s high-velocity, complex market dynamics,” O’Hanlon said. “I relish the opportunity to create a broader market presence for Steelwedge’s innovative planning platform, which helps customers anticipate and master change, get and stay ahead of competitors, and make decisions with more clarity and confidence,” she added.
O’Hanlon holds a Master in Business Administration in Marketing from Columbia University and a Bachelor of Science degree in journalism from the University of Florida where she was honored as valedictorian.
The Steelwedge Collaborative Planning Cloud enables leading companies to profitably align demand, supply, strategy, operations and financial goals. Connecting people, processes and technology, Steelwedge helps leading brands such as HP, Lenovo, Jaguar Land Rover, Nissan and Monsanto to optimize planning to improve performance across every role to make outcomes more predictable, mitigate risk, and profitably navigate market changes. Steelwedge’s planning solutions provide real-time decision making tools through rich analytics and powerful “what-if” scenario modeling. Visit www.steelwedge.com.
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