Now, Pebble's latest smartwatch—which raised a record $20 million on Kickstarter—will be offered by a major retailer.
Starting Monday, the Pebble Time can be purchased on Best Buy's website for $199. The Big Box company's site will be the exclusive seller of the watch, available in black, white or red, for the next month. The device will then hit retail shelves and other commerce sites.
Even as the smartwatch and gadget markets get increasingly crowded with rivals big and small, Pebble CEO Eric Migicovsky insists that Pebble's community of enthusiasts continues to grow louder and stronger.
It helps that the Palo Alto, California-based company has been profitable since 2012, has plenty of cash in the bank and no need to raise money, he said.
"We're seeing pretty strong demand," Migicovsky said. "We're just focused on making awesome products and getting them into people's hands and on their wrists."