Facebook made headlines in the markets this week after its recent stock rally pushed its market value toward the upper echelons of American business history.
Traders and investors drove Facebook's valuation north of $238 billion, which represents a record high. In doing so, they made the social media giant worth more than Wal-Mart. Yes, that means that Facebook's Mark Zuckerberg's attempt to link everyone around the world with pictures, comments and status updates is now worth more than the biggest retailer in the world.
It's the latest example of relatively younger companies wielding more of an influence on the overall . For example, at the end of 2010, ExxonMobil was still atop the S&P 500 market cap rankings, with Apple hot on its heels. Chevron, Procter and Gamble, IBM and AT&T were also fixtures in the most valuable companies in the index.
Fast forward to today, where Apple has built up such a commanding lead in the market value category that it dwarfs both second- and third-place companies Google and Microsoft, respectively. In fact, Apple is as big as both Google and Microsoft combined.
These are larger shifts in the business landscape of America's publicly traded companies, but for companies like Facebook, the disruption and seismic shifts they are creating can happen in much shorter timeframes. Whether they have the endurance to be a part of the bigger picture long term remains to be seen.