SAN JOSE, Calif., June 23, 2015 (GLOBE NEWSWIRE) -- Vapir Enterprises, Inc. (OTCQB:VAPI) (www.vapir.com) ("Vapir" or the "Company"), a developer and manufacturer of revolutionary, state-of-the-art, and user friendly medical-grade vaporization devices, appointed accomplished media, eCommerce and distribution executive Squire Velves as its new Managing Director, North America and Chief Marketing Officer, effective June 22, 2015.
Velves brings more than 15 years of highly-competitive direct-to-consumer technology and strategy experience to Vapir. Most recently, Velves has spearheaded partnerships with technology start-ups and leading brands, including Pandora, Qualcomm, MGM Resorts & Casinos, and more; he designed and implemented mobile-to-offline (retail) marketing campaigns for Macy's, General Mills, American Apparel, and others. Previously, Velves held senior leadership positions at 944 Magazine and Universal Music Group. At Universal, Velves helped pioneer the mobile business unit and led a high-performance team responsible for over $160 million in revenue, by monetizing mobile personalization products for artists such as Lil' Wayne, Taylor Swift, Jay-Z, Kanye West, Rihanna, Gwen Stefani, and others, for three consecutive years.
"As we move ahead with the launch of our next-generation Prima portable vaporizer, the addition of Squire to our executive management team positions us for success in gaining significant additional market share," stated Hamid Emarlou, Chairman and CEO of Vapir. "Having extensive experience with major brands across a variety of consumer marketing channels, including mobile, Squire brings the right combination of experience that we need to truly excel in the multibillion dollar vaporizer market."
Prima is an ultra-portable digital vaporizer offering four temperature settings in a simple device designed to make vaping quick and convenient, delivering a luxurious user experience. The easy-to-clean device comes with a removable and rechargeable battery pack.
About Vapir Enterprises
Vapir Enterprises invents, develops, and manufactures revolutionary, state-of-the-art and user friendly medical-grade vaporization devices. In utilizing its various issued and pending patents, the Company's vaporizers extract active ingredients from source material by a unique and proprietary process, delivering high quality natural vapor for the best user experience. Vapir has sold hundreds of thousands of units globally since its initial launch in 2006. Learn more at www.vapir.com.
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