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The Spark

Hospitals hope to beat Yelp at its own game

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The Spark: Hospitals take on Yelp

With online reviews more important than ever, hospitals are now getting into the physician ratings game.

Instead of relying on popular review websites like Healthgrades.com, Vitals.com, or rateMDs.com, hospitals want to "out-Yelp Yelp" by sharing patient satisfaction survey results with the general public, said Andy Ibbotson, vice president of National Research Corporation.

That's because 77 percent of consumers begin their search for health care online, he said.

"One out of three patients will avoid physicians after seeing negative reviews online," Ibbotson told CNBC's "Closing Bell. "