Crocs sales are getting a royal boost this week thanks to Prince George of Cambridge.
The toddler was pictured wearing a pair of foam Crocs while participating in a charity polo match last week. Since then, sales of the slip-on style shoes have surged "1,500 percent," Amazon.co.uk told WWD earlier this week.
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"We've seen a massive increase in sales of kids' Crocband Crocs since the photo of him wearing a pair was released," said Amazon's Daniel Silverfield told WWD.
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The boost in kids sales is a bright spot for the for the struggling footwear retailer.
Crocs revved up promotion earlier this year in an attempt to get to consumers to embrace its signature clog shoe, which has been referred to as the most-hated shoe in America. In fact, a simple Google search for "I hate Crocs" will direct you to a slew of websites and blog posts devoted to slamming the brand.
In a statement on Wednesday, Crocs called its new #FindYourFun campaign "the company's largest marketing investment in the brand's 12-year history."
Annual sales growth at Crocs have narrowed every year since 2011. Quarterly sales declined 16 percent during the first quarter, marking its worst quarter in five years based on revenue growth.
However, the company reported first-quarter earnings of 5 cents a share, which was slightly better than expectations.
Some analysts pointed to the profit beat as a sign that the company's turnaround was in full swing.
Crocs did not respond to CNBC's request for comment.