DailyMail.com, the world's most viewed English language news website, is branching out into television, with a show produced by Dr. Phil McGraw.
The glitzy new venture, launched Thursday at Cannes Lions advertising festival, is a long way from the Daily Mail's roots as a U.K. middle-market tabloid newspaper, part of FTSE-listed DMGT. The success of its celebrity news-driven digital operations has transformed its international profile, and its website attracted close to 50 million unique visitors from the U.S. in May, more than the New York Times website or WashingtonPost.com, according to comScore.
DailyMailTV, which will launch in April, will be a syndicated television show jointly produced by the DailyMail.com and Stage 29 Productions. It is expected to focus on celebrity news and will be produced by McGraw; his son, Jay; and Carla Pennington, the executive producer of CBS show "Dr. Phil".
It has not been decided if McGraw, who got his first break on Oprah, will front the show.