General Motors on Wednesday unveiled the new-generation Chevrolet Cruze compact car, a linchpin of its effort to attract new buyers to the brand and a symbol of the U.S. automaker's competitive challenges.
The 2016 Cruze, which goes on sale early next year, will be larger than its predecessor but about 250 pounds lighter. It will generate $1,500 more profit per car than the old model, GM estimated.
Cool technology features are aimed at young buyers, including Android Auto and Apple CarPlay to link smartphone screens to the car's dashboard screen. GM sells the Cruze in 40 markets, including the United States, China, Brazil and India.
The more high-tech Cruze is part of a broader product strategy that GM Chief Executive Mary Barra points to when making her case that GM can thrive without taking on a partner, such as Fiat Chrysler Automobiles.