Each week CNBC's "Raising the Bar" series will provide insight into the minds of business leaders as they talk candidly in some of Manhattan's most interesting watering holes about everything from making mistakes to making it big.
"When this whole Deflategate was going on with Tom Brady … very cleverly we said, 'Hey, inflation, this is maybe something for (our client) Michelin.' " So explains one of the great (m)ad men of our time, Rob Schwartz, CEO of TBWA/Chiat/Day's flagship New York office.
"You know, suddenly a tire company can be in the conversation when you're not shopping for tires. So we did a little funny post about the Michelin man saying: 'Hey, inflation matters.' And the next thing you know, this thing's picked up by NBC, it's on the 'TODAY' show … from one little bit of listening, you start to do something incredible."