The "Halftime Report" traders focused on how to trade Nike as the second half of the trading day began. The athletic footwear maker is scheduled to deliver quarterly numbers after Thursday's closing bell.
Trader Josh Brown said it's tough to determine if all the good news has been factored into Nike's stock price.
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Calling the brand "iconic," Steve Weiss said he would hold onto shares for now.
Jim Lebenthal said Nike rival Footlocker is the way to go.
Trader disclosure: On June 25, 2015, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Halftime Report" traders: Josh Brown is long AAPL, DE, DNKN, EBAY, FSLR, JMBA, SAM, SHAK, SPWR, TNET, TWTR, XLE, XON. Steve Weiss is long AAL, AET, BAC, C, CDK, ESPR, FINL, M, NBIX, NCR, OA, SCHW, ZTS. Jim Lebenthal is long AAPL, BP, C, CSCO, DCO, EEQ, GAIA, GM, IBM, INTC, JCP, MPC, OA, ORBC, PFE, QCOM, SJT, SPLS, TGT, TIF, TRMB, VDSI, WGO.