With more and more consumers looking for fresh, healthy food, California Pizza Kitchen expects to capitalize on the trend.
The 30-year old casual dining chain is renovating its locations and adding new menu items as part of what it calls "the next chapter." That means customers can now order things like halibut, rib eye steak or roasted chicken, CEO G.J. Hart said.
"It's really what's important to us is providing the absolute best quality food that you can and food that's easily understandable—so fresh ingredients, seasonal ingredients but ones that provide good nutrition," he said in a recent interview with CNBC's "Closing Bell."
"In addition to that it's transparency about what you're doing."
Sales in the casual dining space—dominated by food purveyors like Applebees and Chili's—are growing, according to food industry research firm Technomic. It's anticipating a 5.6 percent increase in nominal growth this year, and another 5.6 percent in 2016.
California Pizza Kitchen attributes the growth in the segment to millennials, who are known to care more about transparency and foods that are fresh and less processed.