"The truth is there is a lot of open field available to all of the craft business right now," he said at the time. "The beer industry is turning itself inside out."
Chicago was a natural expansion for Magee as it allows Lagunitas to save on shipping costs to the Midwest and East Coast—and the fact Magee grew up there. Southern California, however, comes as something of a surprise given Lagunitas already has a West Coast footprint, in addition to the state's well publicized drought problems.
But Magee says he has roots in Los Angeles as well, posting on Twitter that he spent about 10 years working in the L.A. area. He added that there were no plans to seek city or state incentives for the new brewery.
Magee did not accept did not accept any state or local money when building the Chicago brewery at a cost of $26 million. Instead, he requested that state and local officials reduce any bureaucratic red tape to help get the brewery built and open as fast as possible.
According to Magee's latest tweets, Lagunitas #3 will be up and running in 2017.
Known for its hop heavy beers with irreverent names like Lagunitas Sucks and Undercover Investigation Shut-Down Ale, Lagunitas has built a large and loyal fan base.
That fact was not lost on Magee, who tweeted to fans that the company is doing well because "you're digging us, [and] craft is winning in the U.S. [because] you're demanding better."