JD.com Launches "Australian Mall" Platform to Bring Additional Authentic, Imported Products to China

MELBOURNE, Australia, June 29, 2015 (GLOBE NEWSWIRE) -- JD.com, Inc. (Nasdaq:JD), China's largest online direct sales company, today announced the launch of Australian Mall, a new channel on the company's JD Worldwide cross-border platform dedicated exclusively to selling authentic imported Australian products to customers in China. The company also announced cooperative agreements with Australia Post and Treasury Wine Estates as part of its Australia push.

The company introduced its Australian Mall at an event in Melbourne today hosted by Richard Liu, Founder and CEO of JD.com, which also included the participation of Malcolm Turnbull, Australia's Minister of Communication and Bruce Billson, the country's Minister for Small Business. Following the recent signing of China-Australia Free Trade Agreement on June 17, the event also kicked off Authentic Australia Year to promote the e-commerce development between Chinese and Australian enterprises.

"Chinese consumers are increasingly enthusiastic about trying, buying and using products from all over the world, and Australian products like milk and wine have long been big sellers on our platform," said Mr. Liu. "Now that our Australian Mall is available, JD.com customers can further fulfill their growing interest in fresh Australian foods and high-quality products, secure in the knowledge they are buying through China's premier trusted source of genuine products."

During the launch event, the company also announced a partnership with Australia Post that will make it easier for companies on JD Worldwide to leverage the postal carrier's services, including package pick up, overseas warehousing, air and sea transportation, and small package direct mail from Australia to China, among other potential services.

"As a new era of Australian-Chinese trade launches, Australia Post is delighted to be helping Australian brands tap into the potential of China's growing market through our partnership with one of the most trusted e-commerce companies in China," said Andrew Walduck, EGM, Information, Digital & Technology (and Chief Information Officer) of Australia Post. "We are also pleased to play a leading role in connecting Chinese consumers with fabulous and premium Australian products through JD.com."

"We are delighted that our partnership with Australia Post will provide yet another level of ease to Australian brands looking to sell into China," said Mr. Liu. "This cooperation makes reaching the Chinese consumer through JD.com even easier for Australian exporters."

The new Australian Mall builds on JD.com's successful partnership with Austrade to promote sales of Australian food products and in collaboration with Australian partners like Australia Post and AustCham will offer a wider range of foods including fresh milk, seafood, fresh fruits and other items in high demand among JD.com's customers. Australian Mall will also feature many famous Australian brands and products covering various categories, including healthcare, maternity, baby, personal care, cosmetics, sport and shoes, among others.

As part of its Australian Mall launch, JD.com also announced a new agreement with Treasury Wine Estates, one of Australia's premier wineries. Under the agreement, JD.com will begin offering the company's wines to its more than 100 million active customers.

As it does with its other international channels on JD Worldwide, including its recently launched online country malls that offer authentic products from France, South Korea and Japan, the company will connect Australian suppliers and sellers with international logistics partners, including Australia Post, to help simplify cross-border transactions, thereby allowing customers in China to order and receive the goods they want in a seamless, rapid and worry-free manner.

"As a long-time partner of JD.com, we couldn't be more delighted to welcome Richard and his team to Australia to further expand their business with companies here," said Phil Wohlsen General Manager Asia of The a2 Milk Company, who attended the launch event. "As China and Australia launch a new era of increased economic cooperation, I hope that more Australians will use this opportunity to leverage the tremendous resources of JD.com to tap the huge potential of Chinese market as we have."

Australian brands interested in reaching JD.com's 100 million-plus customers should contact JD Worldwide's brand management team at: Worldwide@jd.com.

About JD.com

JD.com, Inc. is the largest online direct sales company in China. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of March 31, 2015 JD.com operated 7 fulfillment centers and a total of 143 warehouses in 43 cities, and in total 3,539 delivery stations and pickup stations in 1,961 counties and districts across China, staffed by its own employees. The Company provides standard same-day delivery in more than 130 counties and districts, and standard next-day delivery in more than another 850 counties and districts across China.

Josh Gartner
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Ruiyu Li
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