For the first time since its creation in 2005, Facebook has changed its logo.
When the social network was created, the company's goal was to have a logo that looked "grown up" in order to be taken seriously, Josh Higgins, the creative director at Facebook told CNBC. "Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable," he said.
Eric Olsen, whose Klavika typeface was used in the original logo, helped develop this new custom typeface to reflect where the company is now and where it's headed, a Facebook spokesperson said.
The updated corporate logo will be making its way to signage at the Facebook offices and to their growing family of apps.
While the logo has been redesigned, the favicon—the standalone "f" logo appearing at the top of the homepage—will remain unchanged.
Here's a closer comparison of Facebook's old logo and its new, redesigned logo, which is pictured on the right.