Americans were more interested in grills and fireworks over the weekend than strippers or killer robots. Movie executives can blame the calendar for the weak results this weekend. A July Fourth falling on a Saturday, while great for weekend getaways and parties, is terrible for the film industry.
"Magic Mike XXL," the followup to 2012's hugely successful Channing Tatum as a male stripper, failed to inspire—and made a lousy $12 million in its opening weekend, according to data from Rentrak. Meanwhile, "Terminator Genisys" pulled in just $29 million in its debut.
The most recent batch of flicks did so poorly that the month-old "Jurassic World" was the leading movie with $31 million over the weekend. Usually, the top Fourth of July movies are released that week.
It turns out that the day of the week that July 4 falls on can have a huge impact on how movies perform at the box office around the holiday. CNBC analyzed box office performance data from Box Office Mojo for the week of July 4 over the past 13 years.
"Most people are going to barbecues and fireworks displays," said Bruce Nash, founder of Nash Information Services, which tracks the film industry. "So it tends to be very quiet for movies."