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TargetX Acquires San-Francisco-Based Uversity, Leading Mobile and Enrollment Analytics Company in Higher Education

SAN FRANCISCO, July 8, 2015 (GLOBE NEWSWIRE) -- TargetX announced today the acquisition of Uversity, the San-Francisco-based mobile and analytics company for enrollment and retention in higher education. With established proprietary intelligence solutions and patent-pending predictive analytics including social-behavioral data, Uversity provides clients with the latest proven resources for student-yield, while empowering students to make the most informed decision regarding college choice by creating mobile technology that connects them with the right information and people during the admissions process.

"We are excited to announce the acquisition of Uversity, a company that has broken important ground on linking data and real-time student behavior to yield management, enrollment and retention," says CEO of TargetX, Sasha Peterson. "Most importantly, Uversity helps institutions pave the way for their students to engage, connect and succeed, providing student applicants with swift mobile links to campus communities that will embrace them from the start. And because Uversity apps are consistently student-centric, their intelligence has been incredibly reliable for colleges."

Built specifically for higher education, Uversity's products, Schools App and UChat, have fostered over 3.9 million student connections, helping colleges provide a more personalized and engaging student experience.

  • Uversity's Schools App is a private online community for every institution's incoming class. Colleges are able to engage with future students through targeted, personalized messaging while gaining unique insight in their likelihood to enroll.
  • Enrollment Intelligence (EI) is a premium feature of the Schools App that uses real-time social behavioral data to predict admitted students' rank and probability to enroll.
  • UChat is the only chat widget built mobile-first, prioritizing real-time student engagement along with an easy-to-use, administrative interface through the institution's website on any device.

"Becoming part of TargetX will allow for continued growth in the Schools App and UChat products across the student lifecycle which colleges will be able to continue to utilize as an important part of their enrollment strategy, regardless of what CRM system they use," says CEO of Uversity, Jamie Glenn.

"At TargetX, we pride ourselves on providing solutions that meet the needs of higher ed professionals across campus, which means keeping pace with students who are entrenched in the latest technology," adds Peterson. "The combination of products and personnel from Uversity adds to TargetX's leading Recruitment CRM suite and experience, ensuring an even more comprehensive solution and providing clients with expanded expertise in higher ed."

As a follow up to the public announcement of this acquisition, Sasha Peterson will host a webinar on Thursday, July 16th at 2:00 p.m. Eastern Time with the CEO of Uversity, Jamie Glenn, to discuss TargetX's complete suite of enrollment cycle solutions and integration with Uversity.

Register for the webinar at: http://www.targetx.com/uversity-targetx-webinar

About TargetX

Since 1998, TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and comprehensive technology solutions. A leading CRM company, TargetX provides solutions to help college and university professionals build relationships and forge lifelong communications with their most important constituencies. The company's CRM is built on the powerful development platform of Salesforce.com — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 16-year reputation for innovative and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

To learn more, visit www.targetx.com.

CONTACT: Media Contact: Kimberly Nagy: nagy@targetx.com

Source: TargetX