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Reed's, Inc. Announces New Distribution With RBI Beverages

LOS ANGELES, July 9, 2015 (GLOBE NEWSWIRE) -- Reed's, Inc. (NYSE:REED), maker of the top-selling craft sodas in natural food stores nationwide, announced today that it has developed a distribution partnership with RBI Beverages, a leading new age beverage distributor headquartered in Springdale, Arkansas. RBI recently began distribution of Reed's brands throughout northwest Arkansas and northeast Oklahoma, carrying ten SKUs of Reed's and Virgil's flavors to start.

Neal Cohane, Senior Vice President Sales & Marketing for Reed's commented, "We are excited about this new partnership and confident that RBI's service excellence in brand distribution will successfully close the distribution void in this region. We hope to expand our brand presence to at least 700 off and on-premise retail accounts throughout 17 counties in northwest Arkansas and northeast Oklahoma. An added benefit to this partnership was the immediate introduction of our brands into eighteen Reasor's supermarkets, which were founded by the same family that owns RBI Beverages."

About RBI Beverages

RBI Beverages is a leading new age beverage distributor in northwest Arkansas representing over a dozen national brands. RBI is a Reasor family owned and run distributorship, headed up by Adam Reasor. Warehouses are located in Springdale Arkansas and Tulsa, Oklahoma. RBI services large national retailers, small regional chains and one store independents. Some brands currently represented: Keith Lemonade, Calypso Lemonade, Red Line, Texas Tea, Xyience Energy, Laser Energy, Arizona Tea and Kill Cliff.

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed's products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. The company celebrated 25 years of hand crafting the best sodas in the world, naturally, in 2014.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

Contact: Investor Relations: ir@reedsinc.com

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Source:Reed's Inc.