The USAA partnership and what it offers to the company's members is really just a starting place for a larger rollout of software like Quill to individuals, not just corporate clients.
"We think of Quill as the voice of the machine," Beil said. Both he and Hammond believe the software can be integrated into any kind of data analytic or visualization, from the plethora of health apps running on smartphones to the opaque pie chart that breaks down spending on some credit card statements. "You can discover things in data by seeing it in text," he said, "things you might not see in a chart."
The vast amount of data piling up in fields like health care, business intelligence, marketing, and education are low hanging fruit for the kind of insight Quill offers, allowing companies and even governments to better access their available data and make better decisions based on what they learn from coherent, text-based reports that take half a second to generate.
"We can free people from the need to be completely dependent upon data scientists or their own ability to understand data," Hammond said. "We can provide stories that are both readable and true, and that's a powerful moment."
—By Clay Dillow, Special to CNBC.com