The singer-songwriter's viral post on June 21, "To Apple, Love Taylor," on her Tumblr page called out the company for its decision not to pay musicians, writers or producers during Apple Music's three-month trial period. Within hours Apple made a U-turn and announced that it was reversing its policy.
"To go up against the most powerful company in the world takes tremendous courage," said Jeffrey Rabhan, chair of the Clive Davis Institute of Recorded Music at New York University and a music executive who has been in the industry for more than 20 years. He added, "Her post was written in an articulate and clearly conceived way. I have a lot of respect for her."
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Swift's disapproval of Apple's decision is not the first time she openly expressed her feelings about the music-streaming industry. Late last year, Swift also pulled her music from Spotify in an effort to stress the negative ramifications of free streaming on the future of the music business.
But there is one platform in which Swift does not have "Bad Blood": YouTube. The seven-time Grammy winner has yet to write an open letter on her Tumblr page to Google-owned YouTube about her disapproval of its free service and actually wants listeners to download her music from the video-sharing website.
So why is YouTube receiving seemingly preferential treatment?
The simple answer is, the economics of YouTube make more sense for the 25-year-old and other artists looking to protect their future revenue, because YouTube videos serve a major promotional purpose. On YouTube, Swift is able to monetize her videos in more ways than Spotify and Apple can provide.