John Sculley is back.
Now, the 21st century Sculley is showing some mojo of his own.
Sculley co-founded fast-growing fitness tracker Misfit Wearables, which raised $40 million in December. And on Wednesday, big data marketing software company Zeta Interactive, where Sculley is co-founder and vice chairman, announced a financing round of $125 million in equity and debt.
The new funding from GSO Capital Partners (a unit of Blackstone Group) values New York-based Zeta at more than $1 billion, according to sources familiar with the transaction who asked not to be named because the valuation isn't being disclosed.
"I've been around several companies that grow steadily and then reach an inflection point that fuels massive growth," Sculley told CNBC. "The convergence of market trends toward digital and data-driven marketing, the emergence of mobile and this round of capital positions Zeta to grow at a much more rapid clip and accomplish great things."