Sports apparel retailer Nike wants everyone to "just do it."
That's why the company is releasing a new, easy-entry footwear system this month that is designed for everyone regardless of ability or age: The Zoom Soldier 8 Flyease.
Part of basketball superstar LeBron James' footwear line, the Flyease was created for people who have difficulty getting in and out of their shoes. The sneaker has a hidden zipper that snakes around the heel allowing wearers to open and close the shoe with one hand. Nike's Tobie Hatfield designed it.
"We do such a great job helping athletes perform better and faster and jump higher and all that kind of stuff, but what about perform better just in the sense of quality of life?" Hatfield said in an announcement video for the new footwear.