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Wix.com Launches Automatic Facebook Ad Creation Tool Giving SMBs Easy-to-Use Promotional Capabilities via the Wix ShoutOut Product

TEL AVIV, Israel, July 14, 2015 (GLOBE NEWSWIRE) -- Wix.com Ltd. (Nasdaq:WIX), the global web development platform, today announced new product integration between its newsletter and promotional product, Wix ShoutOut and Facebook Ads. The integration is the result of a Wix and Facebook collaboration geared towards providing Wix users a streamlined and simplified way to launch Facebook campaigns from the Wix platform.

A key product within the Wix platform, Wix ShoutOut enables users to easily create, send and share professional newsletters and updates. Users can customize ready-made styles with their own texts, images and video, or use content available in the Wix platform's free media library. Since launching in July 2014, Wix Shoutouts have been shared with millions of users' contacts, and an analysis of their traffic revealed that the highest engagement rate came from social media shares.

The goal of the new collaboration with Facebook is to allow users to maximize their reach by easily creating and launching Facebook advertising campaigns. The new integration automatically creates Facebook Page-post ads from the content and images of the user's ShoutOut. The campaign's target audience is automatically set using Facebook's Lookalike targeting, helping the user reach an audience that's similar to people who have liked their Facebook Page. Users then can customize the ad, configure the campaign targeting and set its budget, all from within the Wix ShoutOut dashboard. Upon launching a new Facebook advertising campaign, users monitor and manage their campaign from the Facebook interface.

"The WixShoutOut integration with Facebook's advertising platform and its unparalleled reach, provides our users an effective cross-channel marketing tool and a simplified gateway into a massive new audience," said Wix CMO, Omer Shai. "Over a million people have already used Wix ShoutOut to create and share beautiful content. Now they'll have the option to make their valuable content work for them multiple times and promote their business even further."

"Wix and Facebook are both seeking to make marketing simpler and more efficient for global businesses of all sizes," said Steve Irvine, Global Head of the Facebook Marketing Partner program. "Our partnership will allow Wix ShoutOut users to extend the reach of their email marketing campaigns to Facebook in just a few clicks, getting their content in front of the people who matter most to their businesses."

About Wix.com Ltd.

Wix.com is a leading cloud-based web development platform with over 67 million registered users worldwide. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic digital presence. Wix's headquarters are in Tel Aviv with offices in San Francisco, New York, Vilnius and Dnepropetrovsk.

Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance and may be identified by words like "anticipate," "assume," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "future," "will," "seek" and similar terms or phrases. The forward-looking statements contained in this press release are based on management's current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading "Risk Factors" in the company's annual report on Form 20-F filed with the Securities and Exchange Commission on March 30, 2014. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.

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CONTACT: Eric Mason | 650.533.0836 | ericmason@wix.com

Source:Wix.com