More Yahoo brain drain: Exec heads to Flipkart

Filpkart's India focus

Yahoo has lost yet another key executive, this time to India.

Eric Lange, a company vice president who managed analytics and publisher products for Yahoo's ad business and led the recent acquisitions of Flurry and BrightRoll, is joining Bangalore-based Flipkart, according to a statement sent to on Tuesday.

Starting next month, Lange will assume the role of vice president of product management for customer service experiences at Flipkart, an e-commerce company that was valued at $15 billion in a financing round in May, The Wall Street Journal reported at the time.

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"I am excited to once again join an industry-leading company that values innovation and consumer experience and am looking forward to redefining what the world expects from customer service," Lange said.

Founded in 2007, Flipkart is India's biggest e-commerce marketplace, with more than 30 million products for sale. The site connects businesses of all sizes with consumers in the world's second-most populous country.

The addition of Lange follows Flipkart's hiring earlier this year of former Google executives Punit Soni as chief product officer and Peeyush Ranjan to run engineering.

Yahoo shares

While Flipkart is reeling in talent, Yahoo is simply reeling. (Tweet This) Chief Executive Marissa Mayer, three years into her tenure, has been unable to spark a turnaround, as the Sunnyvale, California-based company continues to suffer from market share losses. Revenue has dropped for two straight years.

In April, Mike Kerns, senior vice president in charge of Yahoo's homepage, left the company, and was followed soon after by Ned Brody, head of the Americas.

Yahoo shares have dropped 23 percent this year.