Fighter Ronda Rousey aims to build her brand

UFC Champ Rousey: I want to be undefeated as a fighter

Fresh on the heels of her ESPY win for "Best Fighter," UFC Champion and Olympic medalist Ronda Rousey is getting ready for her next big fight, and building her brand. Rousey, who was the first female fighter to sign with the UFC, is bullish on the whole business of mixed martial arts, or MMA.