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Hulu may launch ad-free service for about $12-$14 a month: WSJ

Video streaming service provider Hulu is exploring plans to add an advertisement-free option to its service for a monthly subscription of about $12-$14, The Wall Street Journal reported.

Codenamed "NOAH," which expands to "No Ads Hulu", the ad-free service may be launched as early as this fall, the Journal reported, citing people familiar with the matter.

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However, Hulu's owners still believe in the ad-supported version of the service and aim to use data to make advertising more relevant to viewers, the newspaper said.

Hulu is a joint venture owned by Comcast's NBCUniversal, 21st Century Fox's Fox Broadcasting, and Walt Disney's ABC. (Disclosure: NBCUniversal is the parent company of CNBC.)

Representatives of Hulu, Walt Disney, Comcast, and 21st Century Fox could not be reached for comment outside regular business hours.