×

JD.com Announces First and Only Official Taylor Swift Online Fashion Store in China

BEIJING and NASHVILLE, Tenn., July 20, 2015 (GLOBE NEWSWIRE) -- JD.com (Nasdaq:JD), China's largest online direct sales company, announced today it will be the first authorized seller of Taylor Swift merchandise in China. The new JD.com store will be the official online source of Taylor Swift items featuring select, high-quality goods, including a new fashion line the music superstar designed specifically for the Chinese market.

Ms. Swift announced the news in a video released today.

"JD.com is delighted to become the sole online source of authentic, high-quality Taylor Swift merchandise," said Richard Liu, JD.com founder and CEO. "She is an enormously popular artist and true global cultural icon who is winning over thousands of new fans in China each day. It is gratifying to be recognized as China's online shopping platform of choice for those who value authenticity and quality."

"JD.com is simply the one and only e-commerce site where shoppers in China can be assured they will get only authentic Taylor Swift products that meet the high quality standards her fans deserve," said Mark McDonald, Chairman of Heritage66 Company, Taylor Swift's Nashville-based partner company that will host her products on JD.com. "We are excited to unveil a Taylor Swift Fashion line exclusively on JD.com later this summer."

Clothing from the new Taylor Swift fashion line will include high-quality dresses, sweatshirts and tops and will be available next month on JD.com. The line was designed exclusively for the Chinese market with local consumers in mind, and will only be available for sale in China and on JD.com. The styles were created by Taylor Swift in partnership with Heritage66 Company, which represents American artists seeking to expand their reach in China.

Taylor Swift is the only artist in history to have three albums sell over one million copies in their first week of release (2010's Speak Now, 2012's RED and 2014's 1989). She is the all-time leader on RIAA's digital singles chart, the only artist to have two singles hit No. 1 on Billboards HOT 100 Chart in 2014 and 1989 is the highest selling album of 2014 and 2015 to date, selling almost eight million albums worldwide.

Taylor Swift will bring her 1989 World Tour Concert November 10-12 to Shanghai.

About Taylor Swift

Taylor, a seven-time GRAMMY winner, is a singer, songwriter and the youngest winner in the history of the music industry's highest honor, the GRAMMY Award for Album of the Year and she is the inaugural recipient of AMA's Dick Clark Award for Excellence. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice. Time magazine has named her one of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year. Taylor has career record sales of over 40 million albums and more than 130 million song downloads worldwide, and has had singles top the charts around the globe. 1989 sold almost 1.3 million copies in the U.S. in its first week making it the highest selling album release since 2002 and the only album to go platinum in 2014, topping Billboard's Top 200 charts and iTunes' sales charts in 97 countries on its release. Her current single "Bad Blood" is the fourth-consecutive chart-topping release from 1989.

About JD.com, Inc. (Nasdaq:JD)

JD.com, Inc. is the largest online direct sales company in China. The Company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The Company has the largest fulfillment infrastructure of any e-commerce company in China. JD.com operated 7 fulfillment centers and a total of 143 warehouses in 43 cities, and in total 3,539 delivery stations and pickup stations in 1,961 counties and districts across China, staffed by its own employees.

CONTACT:

Media
Josh Gartner
+86 (10) 5895-9315 (China)
+1 (914) 439-5315 (US)
Press@JD.com

Investor Relations
Ruiyu Li
+86 (10) 5895-5597
IR@JD.com

Source:JD.com