The automaker is equipping standard 2016 Tacoma trucks with GoPro mounts on the inside of the windshields.
The trucks do not have GoPros cameras, however. The action-camera maker's push into the automobile sector comes as it plans to release second-quarter earnings after the bell Tuesday.
GoPro has also rolled out a licensing deal for marketers, AdWeek reported Sunday. The company plans to offer a library of GoPro videos—footage of first-person BASE jumping or animals in the wild, for example—for use in marketing campaigns.
Initially, GoPro will use amateur and professional videos and will charge about $1,000 per video, depending on the extent of commercial use and distribution, AdWeek said.