Business Beyond Tomorrow

Lights, camera, ignition: GoPro and Toyota team up for 2016 trucks

Christina Medici Scolaro
GoPro mount on every Toyota Tacoma

GoPro is making it easy for adventure-seeking Toyota Tacoma owners to record their pickup truck's every twist and turn.

The automaker is equipping standard 2016 Tacoma trucks with GoPro mounts on the inside of the windshields.

The trucks do not have GoPros cameras, however. The action-camera maker's push into the automobile sector comes as it plans to release second-quarter earnings after the bell Tuesday.

GoPro Hero+ LCD camera
Source: GoPro

GoPro has also rolled out a licensing deal for marketers, AdWeek reported Sunday. The company plans to offer a library of GoPro videos—footage of first-person BASE jumping or animals in the wild, for example—for use in marketing campaigns.

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Initially, GoPro will use amateur and professional videos and will charge about $1,000 per video, depending on the extent of commercial use and distribution, AdWeek said.