Buoyed by strong investor backing, Jet.com officially launched Tuesday with a laser-like pitch of maximizing savings for shoppers.
But is it really cheaper than rival and dominant player Amazon.com? To find out, price tracking and management firm Boomerang Commerce crunched the prices of the top 100 popular products across nine categories—ranging from holiday must-haves like electronics and toys and games to household staples like personal care items.
While this is still a limited sample size, the numbers suggest newcomer Jet is worth checking out. Its prices were lower than Amazon roughly 81 percent of the time in the sample.