Social Gaming Network's recently raised $130 million from Korean game developer Netmarble, and the company aims to use it to carve a bigger foothold in Asia, said CEO Chris DeWolfe, a co-founder of Myspace.
As Asia grows more important for global game developers, understanding consumers there can make or break expansion efforts, DeWolfe said Thursday.
"Those nuances become incredibly important when you want to take a game from West to East," he said in a CNBC "Squawk Alley" interview.
The U.S.-based publisher—which makes popular mobile games like "Cookie Jam" and "Panda Pop"—is slated to make about $280 million this year, co-founder Josh Yguado told CNBC in April. Mobile game sales are expected to top $30 billion this year and overtake consoles as the leading segment, according to research firm Newzoo.
To tap into that cash, gaming companies need to grow in Asia, DeWolfe said. He wants to use Netmarble's investment to ramp up global marketing efforts and increase SGN's presence in key geographic areas.
DeWolfe also said he wants the company to become more efficient, as "we see the industry consolidating."
—CNBC's Ari Levy contributed to this report